Advertising giant GroupM will stop buying advertising space on more than 2,000 global sites said to offer pirated or unlicensed content.
The blacklist, assembled with help from key entertainment clients, includes The Pirate Bay and KickassTorrents, but also features legitimate download sites such as BitTorrent Inc and business file-sharing tools such as YouSendIt.
“We are serious about combating piracy and protecting our clients’ intellectual property as forcefully as we possibly can,” GroupM Interaction Global CEO Rob Norman said.
Is this the right way to go about fighting internet piracy? Clearly services like YouSendit will see a reduction if advertising income and no doubt pass this on to their customers.Tweet