[photo credit: Feliciano Guimarães]
We stumbled upon a post by Senior Analyst, Business Developer and independent musician Hisham Dahud. The article is perfect for musicians just starting out and established artists as it explains fully why branding yourself is so important. The post also details the best ways to connect with your audiences using The 3 C’s Of Effective Artist Branding, we have the post summarised here…
Branding has everything to do with being a musician, from logos to social media and merchandise to performing, using appropriate branding and adopting professional methods in connecting with your desired audience will definitely produce results.
Branding is about awareness, both of yourself and the public’s mental positioning of you. Being aware of what you are subtly and unconsciously conveying to the public is key to controlling the magnetism of your brand. Before you can begin to develop brand awareness, you need to adhere to what are the 3 C’s of branding.
Be clear about who you are, and who you are not. You need to understand your unique promise of value, and how this sets you apart from others. This first step is critical because it forces you to see yourself as others do. Once you’ve made it clear about what you are all about, you will soon attract and build a more targeted fan base that will better resonate with you because you’ve taken a position.
Clarity extends to your logos, your social media topics, and even the diction you use when talking to your fans. Are you more formal and write in proper grammar, or are you more laid back and talk as though you are chatting or texting? Do you care about what’s going on in politics, or do live life more carefree?
Either way, try to choose a position and stick with it. Branding is all about trust, and if you constantly change what you’re all about, people can become confused and eventually tune out.
Consistency is what gives the public faith in your abilities and your delivery. It creates expectations. Once you’ve taken a position, you need to remain consistent with it.
The branding elements from your website should fickle down to all your other web assets (such as your Facebook and Twitter) so that they are all consistent in look and feel. Think of your website as the mother ship, and all the other web and social assets as smaller ships conveying the bigger message.
Once you’ve defined who you are and what you’re all about on a consistent level, you want to ensure that you remain active in conveying this. This doesn’t mean constantly bombarding fans with promotional messaging. What it does mean is being there on a constant basis to engage and interact with your audience, but only to the degree where you’re not overwhelming them and also not leaving them out in the cold.
Building a brand takes a lot of time and effort but once you put in the work to build a good, consistent reputation, it will continue to pay dividends into the future.
This is a great resource post and is definitely worth checking out. Thanks to Hisham Dahud a Senior Analyst for Hypebot.com the post. Read the full post on The 3 C’s Of Effective Artist Branding here.
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