Posts Tagged ‘music marketing tips’
Following on with the Fair Play Guide series, in the previous post, we introduced the suggestion of co-promotion deals and what the MU says constitues a bad deal. This post offers up a few more tips for negotiating and arranging co-promotion gigs.
There’s no reason why all co-promotion deals should be the same, as there are so many variables, including: venue capacity, location, other acts on the bill, and ticket price etc. It is therefore most effective to treat each gig as an individual negotiation. Many artists reach a level whereby they can command their desired fee and conditions without compromise, sometimes through an agent, but most gigging musicians have to negotiate on each and every show.
Our next Guest Post comes from Jon Gorrie, a professional musician and editor for online music magazine BrassMusician.com – we asked Jon “As a professional musician and editor of an online music magazine have you noticed any significant trends in how musicians promote their work online?”