Good to see some forward thinking going on. Reading the Guardian website yesterday it was pleasing to learn that Universal and Sony Music will begin to make new singles available for sale on the day the first hit they airwaves.
The old radio promotional model would be to allow songs up to six weeks radio airplay before they were released for sale – a practice known as “setting up” a record. But by holding back the sale date, in todays ‘must have’ generation it is argued encourages piracy.
It will be interesting to see the results. Either way its a good thing that the major labels are responding to consumer demand, after all its been ten years since piracy first began to ravage the music industry, and now Britain’s two biggest record labels will finally try to play their part in stopping it.
David Joseph, the chief executive of Universal Music, said: “Wait is not a word in the vocabulary of the current generation. It’s out of date to think that you can build up demand for a song by playing it for several weeks on radio in advance.”