Google steps up to anti-piracy

Google has announced plans to introduce of a range of measures that will improve monitoring of digital piracy within its search results, stating that they would respond to requests to block such material from its search engine service “within 24 hours”.

Under increasing pressure from the music and film industries, Google now accepts it needs to step up its anti-piracy measures for what is shown in their search results. Over the coming months the US technology giant will begin its implementation to react more swiftly in removal of content from its search results, content that has been flagged as infringing copyright, and to better promote legitimate alternative sites.

Kent Walker, general counsel for Google, said in a blogpost:

We’ll act on reliable copyright takedown requests within 24 hours.
We will prevent terms that are closely associated with piracy from appearing in Autocomplete
We will improve our AdSense anti-piracy review.
We will experiment to make authorised preview content more readily accessible in search results.

Mr. Walker added, “As the web has grown, we have seen a growing number of issues relating to infringing content.”

The BPI (the UK music industry body) welcomed the news but said that Google to do more to eliminate digital piracy. Geoff Taylor, BPI chief executive, said “It is encouraging that Google is beginning to respond to our calls to act more responsibly with regard to illegal content. However this package of measures, while welcome, still ignores the heart of the problem. Google search overwhelmingly directs consumers looking for music and other digital entertainment to illegal sites.”

Taylor called on Google to work with the BPI to find a “technical solution that points music fans to sites that reward artists and everyone involved in creating music”.

[source article]

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