Canadian band Metric are following in the footsteps of Radiohead and the Boxer Rebellion, self-releasing their new album Fantasies. Over 2008, they managed to sever all their previous contracts, giving them the freedom to negotiate new working partnerships with companies of their choice.
The album has sold more copies than previous ones, and their manager claims that first month sales saw a greater return than four years of earnings from the preceding record, Grow Up and Blow Away. Under the new arrangements, the band see a 77% royalty rates, as opposed to the 18-22% industry standard.
The band took a lead from Radiohead’s release of In Rainbows, but are keen to stress that like Radiohead, they are not strictly ‘indie’ or DIY. Being an established band, they had a base from which to negotiate from, striking up partnerships with a variety of distribution and marketing companies around the world.
To get the album off the ground, they sought a loan from a non-profit Canadian arts organisation and achieved a federal grant that covered initial outlay.
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