Guest post by Emily White. “We, as in the collective music industry, are here because of the talents of writers, artists, and performers; including many minds who excel in all of those areas and beyond…
Even as the record label business model collapses in front of our eyes and ears, many musicians still cling to the idea that being discovered by a powerful industry representative is the foundation of any music career. If only we can get enough exposure, we reason, the industry gatekeepers will throw open the gates and usher us into a realm where the streets are paved with gold records.
Can you really make a living out of being a musician? Let’s face it we’re not all going to be rock stars so what are the options? When you start to investigate the music industry you will discover that there is a wealth of information out there on a whole range of careers.
I talk to musicians all day who call looking to hire a publicist, and I’ve noticed that many artists don’t really understand what publicity is. The following list will clarify the concept of publicity for you.
We are looking for interesting stories from grassroots musicians on how you are managing your career online.
Our next Guest Post comes from Jon Gorrie, a professional musician and editor for online music magazine BrassMusician.com – we asked Jon “As a professional musician and editor of an online music magazine have you noticed any significant trends in how musicians promote their work online?”
We invited Benji Rogers, founder of Pledge Music, to share some advice for musicians looking to promote their music DIY style online.
Benji: All day long my inbox, my twitter feed & my facebook feed seems to be a stream of songs that I can have for cheap of for free. I don’t want free stuff I want great stuff, and the way in which it reaches me is perhaps the most important factor in this.
We asked Evy of Evy for the Kill what it was like being in a new band in 2010, and what she made of the received wisdom filtering through to unsigned acts.
Evy: We were told it wasn’t going to be easy. We were told we would be up against thousands. What we weren’t told is that we would not only be up against other bands and artists, but a reluctant record-buying public also.
Following our recent piece on PureSolo, we were interested to find out more about how the Internet has changed the way musicians develop.
PureSolo: We all know that practice makes perfect – whether you’re learning to drive or learning to play guitar, the same rule applies – keep doing it over and over and one day it will become second nature.
We received a strong message of support from Artist & Repetoire Ltd., an independent team with plenty of industry experience. On the back of our recent post on the subject, we asked director Greg Joynson about the changing role of A&R in the digital age…
Greg: Death of A&R??? I’d say more of a re-shuffling of an already pretty well shuffled role. Over the years A&R people have been changing and adapting to what the music industry requires of them and what they as individuals require to be able to survive in the competitive landscape in which they operate.