According to Digital Music News, it turns out that fans still love something tactile. Not only that, they’ll pay premiums for packages that include collectibles like colored vinyl, signed lithographs, and whatever else fits the audience.
Topspin CEO Ian Rogers recently shared some information with Paul Resnikoff, publisher of Digital Music News, stating that 75 percent of revenues generated through Topspins music marketing platform involved a physical product of some kind. “We’re beyond the one-size fits all product world – thankfully,” said Rogers, discussing the numbers at New Noise Santa Barbara. “What we see is, 50 percent of what we sell is digital, and 50 percent of it contains something physical. The 50 percent that contains something physical is 75 percent of revenues, or more.”
Topspin encourage artists to diversify their product mix and offer things for free, such as downloads etc in return for email addresses, as well as offering ‘deluxe’ type bundles that include T-Shirts, limited edition prints, signed albums all at varying price points.
Topspin describes itself as a technology/marketing tools software company which aims to be “platform of choice for many of the great marketing services companies already in existence”.
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